A Study on Management Practices and Market Orientation of FPOs in Maharashtra

Published by: Admin

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Authors: Dere Aishwarya, Babita Kumar and Rakesh Rathore

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Abstract

The present study was undertaken to analyze management practices and market orientation of FPOs. A total of 30 FPOs of Maharashtra were selected. Primary data were collected in 2022 using a pre-structured and pre-tested interview schedule. The results of the study revealed that FPOs prepared a written business plan. The majority of FPOs do not have formal organizational structures. FPOs prepared financial statements (4.56) and analysed them for financial management. Members are involved in FPO meetings (4.63), and regular meetings of directors and members are held to discuss the organization’s financial management (4.76). The majority (60 per cent) of FPOs were not branding their products, and FPOs sell their products after the grading process (4.73). Cumbersome registrations and statutory process compliances were important problems faced by FPOs.

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